A study from PackagedFacts. This type of personal appeal is apparent in the marketing for an increasing number of niche detergent products, such as alternative detergent forms like tablets and teabags, eco-friendly detergent, and allergen-free products.
Let us start the Tide Marketing Mix: Tide predominantly being a detergent product used for washing purpose, it offers a wide range of product in its marketing mix serving the above purpose.
This provides consumers wide range of choices based on his preferences. Thus with combination of higher visibility in terms of design of packaging and quality offerings Tide has been in forefront with consumers.
Tide has always considered prices as per competition offering. In terms of pricing it has been comparable to its competitors like Surf Excel, Ariel, Sunlight Nirma etc. The major observation is that Tide has generally adopted market follower pricing in its marketing mix and has been on lower side compared to some of the other competitors.
Tide has proven successful in some of the markets in developing country which are highly price sensitive. Consumers perceive Tide to be quality product in terms of mid-range priced products. This pricing strategy has proved beneficial in long term for the brand.
Tide has a strong reach owing to its parent brand. Detergent being convenience products are normally sold through retailers, mom and pops store, shopping centres and malls department store etc.
Tide has its presence in all such distribution medium and hence has been able to gain considerable market share across the world. Also the product has prominence in the shelf of shops thereby gaining better visibility. Therefore its core strategy remains reaching the largest of consumer base so that they do not prefer substitute product in the place of Tide.
The brand has also strong presence in online markets and are also made available through various ecommerce websites. Tide has always been aggressive in its marketing and advertising. In place of rising competition promotion plays a major role in gaining and retaining the customer base and also acts a differential factor for the brand.
Tide advertisement has touched the chords of the consumers with very realistic display and eye catching. The major target audience for Tide brand through its commercial are homemakers and family primarily.
Apart from TV commercials print advertisement in magazines and newspapers also play an important role. Therefore they design promotional campaigns such that the message is conveyed directly to the people who purchase the product.
Hence this concludes the marketing mix of Tide detergent brand.The following is the Distribution strategy of Tide: In India, P&G Company uses the traditional way to reach the customers.
New Product Launch – Tide Liquid Detergent Tactics The tactics is to create extensive awareness about the product such that theashio-midori.com · Tide rolls on As Tide turns 60 in but on a broader scientific scale.
As the world’s first heavy-duty synthetic detergent, Tide was touted as a ‘washday miracle.’ programs such as ‘Bring on the Cold,’ a partnership with the Canadian Energy Efficiency Alliance which involved the distribution of millions of Tide Coldwater ashio-midori.com · _RET_NG - Tide Revision Date: Oct Chemical Name CAS-No Alberta Quebec Ontario TWAEVBritish Columbia Silicic acid, aluminum sodium salt TWA: 1 mg/m3 TWA: mg/m3 No relevant exposure guidelines for other ingredients Exposure controls Engineering Measures Distribution, Workplace and Household Settings:ashio-midori.com · This case P&G's brand Management Strategy for Tide in the US focus on P and G is a leading consumer goods company based in Ohio, US.
It owned more than brands including Tide detergent, Crest toothpaste, Pantene shampoo and conditioner, Pringles potato chips, Pampers diapers and Vicks cold medications which were available in over ashio-midori.com and Branding/ashio-midori.com · Tide (detergent) Tide products in Mainland China Tide (Alo in Turkey, Vizir in Poland, or Ace in some Latin American countries) is a laundry detergent introduced in and manufactured by American multinational Procter & Gamble.
Background The household chore of doing the laundry began to change with the introduction of washing powders in the ashio-midori.com://ashio-midori.com?s=Tide (detergent)&item_type.
· PROJECT ON TIDE DETERGENT. Uploaded by.
Praveen Kumar Joshi. In case of tide, the distribution network of P&G comes into picture. Tide was launched in India in mid and it had an advantage, as P&G was already present in the country before that.
So Tide was actually passed on to the already present distributors, resulting in saving ashio-midori.com